ADVERTISING

ONLINE ADVERTISING

WEB DESIGN

A well-designed site can make visitors want to stay longer and keep them more invested in what your company has to offer. It also builds trust with potential customers. In fact, one study revealed that 95 percent of respondents mistrusted a website because of certain design elements — so if you haven’t updated your site in a while, your potential customers likely notice. A professional website is necessary for your online advertising campaigns to be successful. Be authentic. In an over-saturated market it is vital to do things that make you and your services stand out.

PAY-PER-CLICK (PPC)

Pay-per-click, or PPC, is an online advertising model that allows you to place ads in search engine results for specific keywords. While SEO focuses on earning rankings through content and optimization, PPC essentially lets you pay for placement for your target keywords. If you’re new to PPC, Google Ads is the best place to start, because it allows you to place ads in Google search results. PPC works on a bidding system in which you select target keywords, then compete with other advertisers to place ads in the search results for those keywords. One of the biggest advantages of PPC is that (as the name implies), you only pay when users click on your advertisement. Overall, PPC is an effective online advertising channel that can work within any budget and increase your online visibility.

SEO

You can improve your site’s SEO by publishing original content around your target keywords, as well as earning links from other authoritative sites online. With the right strategy, you have the potential to improve your rankings, gain more traffic, and generate more leads and conversion. The goal of SEO is to get your website to the top of the first page of results. Ideally, you want to be in the top three positions because they earn the majority of clicks. In fact, the top three results earn 35 percent of the clicks on desktop and 31 percent on mobile. SEO is a great tool to help advertise your business to potential customers. Investing in SEO can boost your exposure, foot traffic, and conversion rate. It takes time, but the results can be well worth it for your business.

CONTENT MARKETING

Content marketing is a great way to indirectly advertise your business to consumers by providing them with helpful or interesting information. You can create content in the form of blogs, videos, infographics, and virtually any online format. Regardless of your industry, publishing original content is an extremely effective way to connect with your target audience. When you share information that your potential customers and clients find interesting, they’ll be much more likely to trust your brand. Content marketing can also establish your company as an authority and build your online reputation. When your target audience sees you reliably publishing new information within your industry, they’ll have confidence that you’re a leader in your field. In order to be successful with content marketing, you have to keep up with a regular publishing schedule.

SOCIAL MEDIA MARKETING

Social media sites like Facebook, Twitter, and Instagram present huge opportunities to reach and connect with your target audience. That’s why these sites are quickly becoming some of the best ways to advertise online. Social media is a great place to advertise because there are so many consumers on these platforms. In fact, eighty-one percent of American adults have a social media profile — meaning the chances are high that at least part of your audience is active on social media. Social platforms let you select your audience based on standard demographic information like age, gender, and location, as well as advanced options like interests and behaviors. This allows you to reach the users that are most likely to be part of your target audience, and maximize your results with each campaign.