Skip links

Web Design

What do web designers do?

Web design determines the purpose of a website or webpage and ensures that all potential visitors may access it. Organizing text and images throughout a succession of pages, as well as integrating applications and other interactive components, are all part of this process.

Web designers are the people that carry out this procedure, and their responsibilities include the following:

1. Choosing fonts that are simple to read.

2. Choosing eye-catching colour palettes that also allow for legible fonts.

3. Including a brand’s identity in the colours, typefaces, and style of a website.

4. To ensure intuitive navigation, a map of the website’s structure was created.

5. Images, logos, text, videos, applications, and other things are placed on the page.

6. Creating layouts and styling pages using coding languages such as HTML and CSS.

7. Making versions of websites and pages that are optimised for both desktop and mobile viewing.

Adaptive and responsive web design are the two most used web design strategies. The website content is generated utilising conventional screen sizes as the layout frame in adaptive design. Content moves dynamically according to screen size in responsive design. These design strategies are used by web designers at various stages of the overall web design process, based on their client’s or employer’s preferences and aims for the site.

Claw Development

What are the elements of web design?

Designers may adapt to any preferences and give efficient solutions using the web design process. Every web design must include a number of standard elements, such as:

  • Layout
  • Images
  • Hierarchy in visual terms
  • Color palette
  • Typography
  • Readability
  • Navigation
  • Content
  • Mobile
web design


The layout of a website refers to how information is presented on a page. The designer’s most important responsibility is to choose a layout. It should be straightforward, intuitive, and easy to use. With grid-based designs, web designers can employ white spaces to organise the pieces of the site and maintain them in order.
Designers can develop unique layouts for both desktop and mobile screens. Because many people browse websites on their cellphones or tablets, mobile-friendly websites are a must. A responsive template that adapts to different screen sizes or a mobile-only look that activates when a non-desktop device connects to the website can be used to ensure a website is ready for mobile users.


Illustrations, graphics, pictures, icons, and other visual elements are utilised to supplement the text. Designers might choose photos that complement each other and the brand that the website represents to achieve the desired impact.

Visual hierarchy

The sequence in which the user processes the content on the site is referred to as visual hierarchy. It is created by the designer using a visual pattern on the webpage. The visual pattern is how the design guides visitors’ gazes and actions. F-Patterns and Z-Patterns, for example, highlight the top horizontal portion of your site, where most designers add navigation, the brand’s logo, and occasionally a search box. These are the features that entice users to interact with the brand and recognise it.

Color scheme

The colour scheme is a set of colours that work well together and complement the brand and industry it represents. To accomplish so, they’ll establish a palette with a main colour and a few others. A colour palette might be monochromatic (various tones of the same hue), analogous (colours that are similar), or complementary (colours that are opposite each other). Designers also consider which colours are more likely to entice users.


The style or font of written text is known as typography. Web designers choose one or a combination of attractive and readable fonts. They should select a typeface that is appropriate for the target audience in order to make the best decision. Depending on the site’s industry, purpose, and average user, certain sites may benefit from serif fonts, while others may benefit from non-serif fonts.


When the text and content on a webpage is easy to view and read, it is said to be readable. Because website users typically spend little time on it and need to access information fast, the text on the website should be readable. The designers can accomplish this by choosing a text size and pixel density that is appropriate. Readability is also improved by the contrast between the text and the site’s backdrop colours.


The tools that allow users to pick where they wish to go on a website are known as navigational elements. Depending on the layout and structure of the website, they may appear in the header, body, and footer. These features are crucial because they immediately direct visitors to the information they need.


The term “content” refers to all of the information on the website. It is critical since visitors expect to receive information swiftly. When a website communicates clearly and effectively, it is more likely to turn visitors into customers. This can be accomplished by utilising the appropriate tone and providing the relevant information throughout the website, including the “About” and “Contact” pages.

Leave a comment

<i aria-hidden="true" style="font-size:2em" class="lqd-icn-ess icon-ion-ios-add"></i>